We identify exceptional European consumer brands — in food, beauty, wellness, and lifestyle — and bring them to China through the art of livestream commerce and cultural storytelling.
We don't work with everyone. Every brand we take on must have a compelling story, authentic craftsmanship, and a product that resonates across cultures.
China's consumers don't just buy products — they buy narratives. We craft cultural bridges through content that feels native, not translated.
We earn when brands grow. Our performance-first model means we share your risk — and your ambition. No retainers, only results.
A full-spectrum approach to making European brands matter in China, from market entry to cultural relevance.
Category diagnostics, competitive landscaping, and go-to-market architecture tailored to your brand's DNA and China's capricious consumer trends.
End-to-end campaign orchestration — KOL curation, live production, real-time optimization — powered by top-tier MCN partnerships across Douyin, Taobao Live, and Kuaishou.
Tmall Global, JD International, and Douyin store setup, bonded warehouse logistics, compliance navigation, and after-sales infrastructure.
Xiaohongshu (Little Red Book) content ecosystems, Douyin short-viral mechanics, and KOL affinity programs that build authentic brand love, not just transactions.
A 30-minute call to understand your brand, goals, and readiness for China.
Market research, category analysis, and a tailored go-to-market plan.
Channel creation, regulatory filings, and operational infrastructure.
Livestream campaigns, KOL seeding, and continuous optimization.
Each partnership is unique. These anonymized narratives illustrate the arc of what's possible.
A heritage German supplement brand with zero China presence. We built their entire go-to-market — compliance, channel setup, content seeding — and launched via a tier-1 KOL livestream that sold out their first batch in under 4 hours.
An artisanal French skincare line beloved in Parisian pharmacies but unknown in China. We seeded 200+ Xiaohongshu posts over 8 weeks, building organic curiosity before a single livestream. The brand's hero serum became a trending search term within a month.
A third-generation Italian olive oil producer with EU protected designation. We positioned them as "the liquid gold of Tuscany" through lifestyle livestreaming — chef collaborations, vineyard storytelling, and tasting sessions that turned viewers into collectors.
Most agencies are either European or Chinese. We are both — and that duality is our advantage.
Registered in Bremen, with a team that understands European craftsmanship, regulatory rigor, and the Mittelstand mentality from the inside.
Direct access to China's top MCN networks, platform relationships, and cultural fluency that no outside agency can replicate.
No layers, no middlemen, no translation loss. One team managing both markets — from the boardroom in Bremen to the livestream studio in Shanghai.
12+ brand engagements, €4.2M+ in attributable GMV, and a performance model that means we only succeed when you do.
Small team, deep expertise. Your direct point of contact from first hello to first shipment.
Eight years bridging European and Chinese markets. Based in Düsseldorf. Fluent in German, English, and Mandarin. Previously led China market entry for multiple consumer brands across supplements, organic food, and cosmetics.
Not a consultant, not a distributor — a true market-building partner.
| Capability | dql | Consulting firms | Distributors | In-house team |
|---|---|---|---|---|
| European brand sourcing | Yes | No | No | No |
| China livestreaming & social commerce | Yes | No | Partial | No |
| Regulatory & compliance support | Yes | Yes | Yes | No |
| Performance-based pricing | Yes | Retainer | Margin | Salary + overhead |
| German company, local team | Yes | Yes | No | No |
No. We operate through Tmall Global and JD International — cross-border models that don't require a Chinese legal entity. Your brand can start selling in China without incorporation.
Zero upfront fees. Our model is performance-based — we earn a commission on sales generated. We only succeed when your brand does, so our incentives are fully aligned.
We are a German company with a German team. We understand European brand standards, compliance requirements, and business culture from the inside. Our China execution is powered by direct MCN partnerships — not through layers of middlemen.
Typically 8-12 weeks, depending on your product category and compliance requirements. Supplements and cosmetics require regulatory registration, which takes longer. General food and consumer goods can move faster.
Our sweet spot is premium consumer goods: supplements, organic food, natural cosmetics, personal care, and specialty food & beverages. We generally work with brands that have a strong origin story and premium positioning.
A 30-minute conversation is all it takes to understand if there's a fit. No decks, no pressure — just honest dialogue.
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